Chartboost opens a new office in Europe

Sunday, April 28, 20130 comments


 "The platform Chartboost allows to reach more players and generate more revenue without the need to be part of a traditional network advertising."




Chartboost provides an alternative to mobile game developers compared to expensive traditional advertising campaigns, enabling them to promote new titles in its network. And now, as has just announced it is expanding in Europe with a new office in Amsterdam.


The new office, led by former game developer Ilja Goossens, will support the main office in San Francisco in an effort to expand the group's growth in Europe. In the past 18 months, the network has grown Chartboost disruptive and today offers a comprehensive service that allows any developer to do cross promotions within their games.
To date, more than 16,000 developers use the network, while six months ago only 8,000 developers participated in this Chartboost. Today, therefore, Chartboost manages to reach 300 million unique devices per month. Impressive growth that has enabled the group to San Francisco to raise funding from $ 19 million by a group led by Sequoia Capital.
Chartboost enables developers to promote other games in their products, and in return to receive promotions of its shares in the other games that are part of the network. This is an offer of typeDirect Deals Marketplace, which goes beyond the concept of traditional advertising network.Developers who join the initiative, in exchange for a small transaction, get the promotion of their games within the network Chartboost, which manages the promotion of games in an automated manner so that the developer can take care only of the creation and maintenance of the game.
With the increase in the number of games on the various app stores, of course, it becomes increasingly difficult to emerge, and why some developers have had to pay, and a lot, to climb positions in the mobile world. Chartboost instead promises of automation in these procedures. In the world of free to play, in fact, the costs for the acquisition of new users may outweigh the profits obtained from micro-transactions, precisely because of the small quantities that characterize the latter.
"Our network is automatic," said Maria Alegre Chartboost to GamesBeat . "It activates the service and you do not think more. The alternative for developers is to do a big job advertising."
Chartboost is yet another tool for small developers who want to gain space in the increasingly crowded world of furniture. Today several teams of European development are part of the network, such as the Danish Kiloo, software houses and NaturalMotion British King, but alsoOutfit7 from Slovenia, Germany and Wooga Supercell from Finland.
"What we do is to support what is already there," continues Alegre, Spanish. "Building relationships that are maintained in the long term is an essential element."
The new Amsterdam studio is led by Ilja Goossens, who founded Gamundo and Virtual Fairground. "As a game developer, I have already experienced the challenges of the creation and launch of the games," he says always GamesBeat. "What drew me to Chartboost is the passion of these people in helping developers.'m Excited to give my contribution to help grow their business again."
We have already talked about Chartboost in the past , but we must not forget that there are actually similar in Italy: the case of Beintoo .

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